(Digital | MIPCOM, 08.10.09)
As traditional media merges with web video, mobile, and social media, content producers need to think in new and innovative ways. What knowledge do you need to profit from this change? Gavin McGarry, founder of Jumpwire Media, former head of cross platform business development at Endemol and a past member of the global content acquisition team at Joost, guided the audience through the reality of building content for the new global marketplace at this special wrap-up session.
McGarry notably referenced key moments from MIPCOM 2009’s conference sessions to throw light on where media companies need to focus in order to profit from digital in the next 18-24 months.