Produced in Association with FRAPA.
FRAPA’s recent study estimated the international formats business to be worth around $3bn annually, but how do you get real value out of developing and selling a format internationally? What deals work best? How should you approach a pitch? What should you be aware of? And what success and horror stories do some of the world’s leading formats gurus have to share?
Formats everywhere: We examine the most successful extension of formats from the television screen to every other screen, trying to create as much noise and revenue along the way. How is everything from gaming to social media being employed by the leading non-scripted brands to capture a wider audience?
The major US and UK studios are moving into the local production of formats internationally, mining their considerable libraries to reinvent and invigorate the market. They all have different strategies, from buying companies to licensing properties, but how does each player expect to develop their formats business?