The 8th Annual Licensing Challenge

• The 2011 Licensing Challenge selection

  • Justin Time (3-6 years)

    Production Company: Guru Animation Studio Ltd., Canada
    Looking for adventure? Then come along as Justin and his imaginary pals Olive and Squidgy star in the biggest stories of all time, told from every corner of the world! Justin’s everyday pre-school challenge sets the stage for adventure, as they ride rockets into space; discover new worlds with the Viking’s; and chase Cleopatra’s cat through the pyramids of Egypt! Squidgy, his faithful clay friend is always there to help and Olive is always a friendly face in every new place. Inspiring stories show that friendship, adventure and fun are timeless!
    Watch Justin, his friend Olive and his kooky clay pal Squidgy as they set off on imaginary adventures in time, told from every corner of the world!

  • Let's Get Inventin’ (8-12 years)

    Production Company: Luke Nola & Friends, New Zealand
    Let’s Get Inventin’ is a multi award winning young inventors format. Now screened in over 21 countries including a format sale to the BBC in the UK, this inspiring series is here to trigger young imaginations to produce astounding inventions in your territory. Kids from the audience with captivating ideas are selected and mentored by Series ‘Build Buddy ‘ and workshop guru ‘Mr. Metal’. Each week an aspiring inventor realizes their dream assisted by top scientists and engineers. Audiences are enthralled seeing the creations from inside the heads of kids come to life. Kids are hands-on building, culminating in the first test drive their invention. Often crazy, always entertaining, funny and sometimes practical as over 10 kids have also received patents for their ideas by appearing on this show. Audience is engaged to learn about science and technology by having fun. AWARDS With five nominations and two consecutive Qantas TV Awards we are on air in over 21 countries 5 languages globally and the format has been picked up by the BBC in the UK.

  • Mia and me (6-10 years)

    Production Company: m4e/Telescreen,Germany
    Plunged into a fantastic fairy tale turned real, Mia must find the strength within herself to save a race of unicorns — and an entire world.
    Mia used to read about the land of Centopia in an ancient book of myths. Now, thanks to a high-tech portal designed by her father, she finds herself hurled into this wondrous world of elves, unicorns, pans and dragons.
    But the once idyllic kingdom is embroiled in conflict. The evil Queen Panthea seeks to capture the unicorns and harness their power to keep herself young. The valiant elves, led by the noble Prince Mo and the daring warrior Yuko, fight to stop her. And thanks to her unique ability to communicate with unicorns, Mia must personally safeguard the golden-horned Onchao.
    As Mia bounces between trying to fit in at her new school and her life as a fairytale elf, she becomes the key to saving Centopia. Join Mia's adventures as she meets all kinds of fantastic unicorns and uncovers the skills she didn't know she had, in her struggle to prevent this incredible world from being consumed by Panthea's evil power.

  • Mouk (4-8 years)

    Production Company: Millimages, France
    Mouk and Chavapa are two globe-trotters: they travel around the world riding their bikes! From Tokyo to New York, from Australia to Madagascar and through Greece, these two friends meet inhabitants from all over the planet… and because nothing is never quite like home, the adventure is always knocking at their door! Climb up behind their bike and discover with them this realistic, modern and colourful world. Amazing people, unbelievable landscapes, and unknown customs: our two travellers will discover together many different countries. Beyond the differences, they will share a beautiful experience and make friends everywhere!

  • Special selection by KOCCA: Myo & Ga

    Production Company: VOOZ Co.,Ltd. (Korea) and Imira Entertainment (Spain)
    “Myo & Ga” is an epic saga of tripped trio composed of 3 animal characters: A brave but gullible Turtle named Ga who was sent to find a cure for the King. He joins forces with Co, a noble Chicken and Myo, a fugitive kung-fu rabbit. United in their quest, but easily distracted, this trio will get into trouble again and again. The animation is full of adventure, with fancy 3D effects bringing our heroes to live.

• The 2011 Jury

  • President of the Jury: Holly Stein, Vice President, Licensing Acquisitions & Business Development, Mattel Inc., USA
  • Maria Doolan, Managing Director Brand & Business Development, Zinkia Entertainment, Spain
  • Grahame Grassby, Managing Director, Stella Projects, Australia
  • Elias Hofman, President, Exim Licensing, USA
  • Bettina Koeckler, Vice President of Licensing, EMEA, Chorion, UK

• The Prizes

  • One complimentary entries to MIPJunior 2012
  • Editorial coverage in the MIPCOM Daily News post-show issue
  • Editorial coverage in the MIPCOM License! Global Magazine post-show issue
  • A one-on-one meeting with a member of the Challenge’s expert Jury

• Sponsors and partners