MIPTV 2012 Programme: The grand narratives for 2012

• 2012 Programme Highlights

  

  AMC’s Josh Sapan to keynote at MIPTV

  Josh Sapan, President and CEO, AMC Networks Inc., will deliver a Media Mastermind keynote address on 2 April at MIPTV 2012. In his address, Josh Sapan will discuss the value of original programming and how to create entertainment brands of distinction in an increasingly competitive world.
  Read more about this keynote address

  

  Jonathan Mildenhall to keynote at MIPTV 2012

  Jonathan Mildenhall, Vice President Global Advertising Strategy and Content Excellence for The Coca-Cola Company, will deliver a keynote on 2 April headlining MIPTV 2012’s “BE Engaged: The Branded Entertainment Community”.
  Read more about this keynote address

  

  Drama CoProXchange

  Day 1 & 2: Sunday 1 and Monday 2 April
  A two-day programme for commissioners, producers and deal-brokers involved in international co-production. Includes a closed-door Co-production Summit, case studies on successful ground-breaking international co-productions and interviews with major commissioners on Programming Strategies.

  

  Fiction Screenings

  Day 1 to 4: Sunday 1 to Wednesday 4 April
  - World Premiere Television Screenings: An exclusive red-carpet of the next great event blockbuster of the season.
  - International Fiction Screenings: The next wave of must-see TV including red-hot drama series dominating primetime in the world’s biggest markets.

  

  Branded Entertainment

  Day 2 & 3: Monday 2 and Tuesday 3 April
  Discover the incredible diversity of how brands use content and interact with the TV industry with case studies and screenings showcasing the latest examples of international killer branded entertainment.
  The 2nd ‘Brand of the Year Award’ will recognise a global brand for its contribution to the development and production of branded entertainment programming.

  

  Digital Distribution Deals

  Day 1 to 4: Sunday 1 to Wednesday 4 April
  More personalized and socialized video experiences, new opportunities for monetization and engagement: The connected Audience is here!
  Discover who’s going to win the battle for the Audience from the biggest players of new TV: how content will be delivered and monetized across digital devices and platforms? How to make money on catch-up TV & Beyond?

  

  Kids & Animation

  Day 1: Sunday 1 April
  - The Global Animation Marketplace: Learn how to leverage co-production partnerships with the global animation markets.
  - Live-Action – must-see TV for kids: A focus on the best live-action series being produced for youth demographics around the world.

  

  3DTV

  Day 3 & 4: Tuesday 3 and Wednesday 4 April
  Screen the latest programmes, meet major 3D acquisition companies and discuss the latest developments in 3D content development.