Brand of the Year Award

Schedule

In recognition of the strategic importance of branded content creation and the collaboration between production studios, networks, brands, and agencies to deliver new, compelling audience experiences, MIPTV is proud to honour a global consumer brand for its contribution to the development and production of branded content.

Agencies or production studio will be asked to nominate a brand for their outstanding contribution to branded entertainment. Selection will be made by an international jury of representatives from brands, agencies, production companies and media owners.

In 2011, the first ever MIPTV Brand of the Year Award, launched in partnership with Ogilvy & Mather, was given to American Express.

Nominations are now open for the Brand of the Year Award

>> Submit a brand

  • Important Documents

    Important documents

    Key dates

    Key Dates

    • 23 January: Call for nomination entries opening
    • 24 February: Deadline for entries
    • 12 March: The winner will be announced
    • 2 April: The Brand of the Year Award will be presented at MIPTV

  • Selection will be based on the following criteria

    • Commitment to branded entertainment as a key element of their marketing mix;
    • Measurement of the branded content’s effectiveness;
    • Innovative use of platforms or new formats;
    • Success in communicating a positive message in a relevant and engaging way.

    2011 Brand of the Year Award

    In 2011, the first Brand of the Year Award, launched in partnership with Ogilvy & Mather, was awarded to American Express in recognition of their innovative use of music, sport and entertainment to develop brand awareness.

    Brands at MIPTV

    Brands which have participated to MIPTV’s Branded Entertainment programme include American Express, BNP, British Airways, Coca-Cola, Dove, Fanta, Expedia, Nike…

  • Supporting Partners

    BCMAOgilvy
Advertise here
Register

Sign up now for MIPTV and save €320!

Register by 23 Feb. 2012

Want to get assistance from our sales team?

>> Receive info
Advertise here
Reed MIDEM A member of Reed Exhibitions © 2012