MIPTV 2012 Media Mastermind Keynotes

• 2012 Speakers

  

  How MTV Is Cracking the Millennial Code

  Cast members Deena Nicole Cortese and Vinny Guadagnino alongside with Chris Linn, MTV’s EVP of Programming and Head of Production, and Caroline Beaton, Senior Vice President of International Programme Sales, Viacom International Media Networks took an insider’s look at the Jersey Shore phenomenon, how MTV continues to pioneer innovative programming for young people and, of course, the importance of a fake tan!
  Relive Jersey Shore's keynote on MIPBlog

  

  Anthony Bay, Amazon.com

  Amazon.com's Vice President gave an insight of Amazon’s digital media strategy and its impact on the global content industry. A former General Manager of Apple and Vice President of the Digital Media Division at Microsoft, Bay recently joined Amazon.
  Relive Anthony Bay's keynote on MIPBlog

  

  Nick Dorra, Rovio Entertainment

  Nick Dorra explained how the company behind the worldwide phenomenon Angry Birds is bringing mobile digital content to all screens globally, and strengthening its activities in broadcast media, merchandising, publishing and services.
  Relive Nick Dorra's keynote on MIPBlog

  

  JB Perrette, Discovery Communications

  Discovery Communications has built the largest nonfiction content library in the world. Now, extending Discovery’s TV prowess to the multi-platform universe is the job of newly minted Chief Digital Officer JB Perrette. Hear Perrette’s strategy for creating value for Discovery’s audience, brands and clients by developing enlightening experiences that drive engagement on all screens.
  Detailed information

  

  Elle Macpherson, Ben Silverman & Chris Grant, Electus

  Electus Founder and Chairman Ben Silverman, Electus CEO Chris Grant, and “Fashion Star” Executive Producer and Host Elle Macpherson, discussed the next level of branded entertainment, giving a behind the scenes look on the integration of advertisers, retailers, and consumer interests into a one-of-a-kind experience.
  Relive this keynote on MIPBlog

  

  Josh Sapan, AMC Networks In.

  Josh Sapan, the President & CEO of AMC, the network behind Mad Men and the Walking Dead, discussed the value of original programming to create entertainment brands of distinction in an increasingly competitive world.
  Relive Josh Sapan's keynote on MIPBlog

  

  Jonathan Mildenhall, The Coca-Cola Company

  J. Mildenhall presented the Coca-Cola Company’s marketing strategy to create compelling content that engages audiences in new, innovative ways, building emotional connections across multiple consumer touchpoints in order to drive value for the business.
  Relive Jonathan Mildenhall's keynote on MIPBlog

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