Identifying the hottest new properties
The 7th annual MIPJunior Licensing Challenge offers delegates the unique opportunity to put their properties in the spotlight, in full view of the TV community and global licensing experts.
Organised in partnership with License! Global, the competition seeks the hottest kids’ properties with the greatest licensing and merchandising potential for 2011 and beyond. The Hive, a 2009 finalist project, was recently picked up for broadcast on Playhouse Disney across 150 territories.
Producers and right-holders can both submit their projects. Finalists are then selected to pitch their concepts live at MIPJunior in front of a jury of licensing experts as well as their peers. May the best pitch win!
Selection criteria:
- Uniqueness and overall appeal of the property: innovation, character development, etc.
- The look, story and themes of the show
- Distribution plans and/or broadcast plans
- Clear potential for licensing and franchise potential
- Relevance and appeal of property with identified audience target
- Vision of property in terms of merchandising potential